Whenever I am asked this question, I’m unable to give a clear, simple and inspiring answer. Because everything seems important - to provide a vision, to be the strategist, to coach, to network, to innovate, to motivate and the list goes on.

But I received a revelation recently froma podcast sermon I was listening to. It came out of a clear blue sky:

I live in an increasingly complex world. The industry I work in, influencer marketing, is fast paced, ever changing and has a high degree of uncertainty because we’re dealing with people. Adding to this are the increasing demands from clients and emerging new competitors every other day.

We need Catalyst Leaders more than ever today. What defines one?

It all begins with an idea.

This is probably one of the best advice I’ve received from one of my former bosses. And I want to share this with you and hope you find it helpful.

“As a leader of a department (or an organization), there are 3 buckets you need to pay attention to. They are Operations, The Future and People. The trick is to find a balance in all three. There will be seasons where one bucket will demand more focus, but ultimately, you need to find that balance.”