Filter by —
Why we should invest in building brand equity
Ever wondered why some products have higher prices and still command undying loyalty? There’s no sorcery to this, just the work of good old branding.
The 10 principles of Nike
Lessons from a 45-year old internal memo that paved the way for Nike to become a $135B company.
The Risk-Reward framework
When we analyse our challenges through the lens of Risk and Reward, it will help us make informed decisions as we evaluate the potential upside or downside of our choices.
Avoiding mistakes a first-time CEO could make
This list was compiled by Edwin Miller based on his own experience. This list of mistakes is very helpful for first-time CEOs, and some of it is applicable to young leaders too.
The 4 ways to increase revenue
Profitability is essential to survival and growth. If the company isn’t generating healthy profits, sooner or later our treasured employees will leave.
7 tips to a successful business turnaround for the new year
If you’re planning a turnaround for 2023, here are 7 points I gathered from the ‘How to Change Your Workplace’ episode from the podcast Work Life with Adam Grant:
Your idea isn’t what wins the pitch
Often when you pitch, it’s not the idea itself that leads to a rejection or a win – it’s how you present it.
Recovering from a first half underperformance
I recently read a quote from Paul Bryant, which said “Don’t give up at half-time. Concentrate on winning the second half.” As we enter the second half of the year, some companies might find that they underperformed in the first half. But don’t give up just yet - there are still ways to recover!
Are you serving or servicing your clients?
In the media and advertising industry, we hear the term ‘servicing’ far too often. ‘Good servicing’ usually translates to responding promptly to clients, clearly addressing their needs, and flawless execution.
On the flip side, ‘serving’ a client sets a totally different standard.
Let me tell you an amazing real-life story to illustrate my point!